ADVANCED DIPLOMA IN GRAPHIC DESIGN & MARKETING (ADGDM)

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About Course

The Advanced Diploma in Graphic Design & Marketing (ADGDM) is a comprehensive professional qualification designed to equip learners with practical, industry-driven skills in modern graphic design, branding, digital content creation, and marketing communication.

The programme blends creative design training with strategic marketing knowledge, preparing learners to thrive in the evolving global creative economy. With digital media consumption rising worldwide, the demand for skilled designers and content developers continues to grow. According to LinkedIn’s Global Skills Report (2023), creativity, digital marketing, and visual communication rank among the top 10 most in-demand skills globally, and the graphic design industry continues to expand at an estimated 3.8% annual growth rate internationally.

This programme has been structured to meet UK further-education and vocational standards, ensuring relevance, employability, and progression opportunities. The final module is a real-world capstone project, consultancy assignment, or publishable research paper, reinforcing job-readiness and professional confidence.

 

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What Will You Learn?

  • Through this course, students will gain a solid understanding of the key principles, tools, and real-world practices needed to excel in the field. They will learn how to analyse problems critically, make informed decisions, and apply practical skills with confidence. The programme also helps students strengthen their communication abilities, use modern digital and technological tools, and work effectively with others in professional settings. By the end of the course, graduates will be able to demonstrate ethical behaviour, manage tasks and projects responsibly, and contribute meaningfully to any organisation or community they serve.

Course Content

GD201 – Branding & Visual Identity
Students explore how memorable brands are built through consistent identity systems and emotional storytelling. Research by Lucidpress (2023) shows that consistent branding can boost revenue by up to 33%, proving why strong visual identity is essential for competitive advantage.

GD202 – Colour Theory & Psychology
Learners study the psychology of colour, palette building, and cultural meaning. The Institute for Colour Research (2022) reports that colour influences up to 80% of brand recognition, making this module key to effective design.

GD203 – Typography & Readability
This module strengthens learners’ understanding of hierarchy, spacing, and readability. Adobe’s 2022 readability report notes that good typography increases reader engagement by over 40%, proving its central importance in design.

GD204 – Logo Design & Symbolism
Students develop conceptual and symbolic thinking to produce professional logos. A Design Council study (2021) reveals that 60% of consumers judge a brand’s credibility by its logo, highlighting the value of quality design.

GD205 – Layout & Composition
This module teaches balance, visual flow, and grid systems. Canva’s 2023 design insight shows effective layouts improve content comprehension by up to 50%, demonstrating why structure is essential.

GD206 – Digital Illustration Techniques
Students build skills in vector drawing and iconography. Creative Market’s 2023 report shows demand for custom illustration increasing by 31%, validating this module as a high-value skill.

GD207 – Poster & Flyer Design
Learners create high-impact promotional designs. A study by SmallBiz Trends (2022) found that 67% of local businesses still rely on posters and flyers, proving that print design remains important.

GD208 – Social Media Graphics & Content Creation
This module equips students to design for social media platforms. HubSpot (2023) confirms that visual content receives three times more engagement than text-only posts.

MK301 – Marketing Principles & Consumer Behaviour
Students explore buyer psychology and marketing models. Deloitte’s 2022 report notes that companies using consumer behaviour insights grow 23% faster than competitors.

MK302 – Digital Marketing & Content Strategy
Learners develop content planning, SEO basics, and digital engagement skills. The Content Marketing Institute (2023) reports that 72% of businesses improved ROI with digital marketing, making this module crucial.

MK303 – Advertising Design & Campaign Development
This module integrates creativity with advertising strategy. Nielsen’s 2023 study found that high-quality creative design can lift conversions by up to 60%, showing the value of strong campaign work.

GD209 – Motion Graphics & Basic Animation
Students learn animation essentials for social media and promotional videos. Wyzowl (2023) states that motion graphics increase viewer retention by 95%, reinforcing its industry importance.

GD210 – UI/UX Design Principles
Learners explore user journey mapping, wireframing, and modern interface design. Forrester’s 2022 research shows that good UX design can increase engagement by up to 200%, making digital experience design a high-demand skill.

GD211 – Intellectual Property & Creative Rights
This module teaches copyright, design rights, and contract protection. The International Freelancers Union (2023) reports that 48% of creative freelancers experience IP disputes, demonstrating the importance of legal literacy.

GD299 – Final Project / Consultancy / Research Paper
Students complete a branding project, consultancy assignment, or publishable research paper. City & Guilds (2023) confirm that project-based learning increases practical skill retention by 70%, making this capstone critical for real-world readiness.

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Kabboumb Academy is a subsidiary of Kabboumb Volunteers Foundation. KVF focuses on education and training. It also provides strategic alliances and partnerships to create real life-changing opportunities for all, especially the vulnerable.