POSTGRADUATE DIPLOMA IN ENTREPRENEURSHIP & INNOVATION (PGDEI)

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About Course

The Postgraduate Diploma in Entrepreneurship and Innovation (level 7) is designed for individuals who want to build, manage, or scale modern enterprises in today’s rapidly changing global economy. The programme blends practical entrepreneurial skills with advanced innovation strategies, business design, and digital transformation competencies. Learners are equipped with the knowledge and tools required to launch new ventures, improve existing organisations, and lead growth-oriented teams.

The programme responds to the rising demand for entrepreneurial talent across Africa and the global economy, where new technologies, digital disruption, and changing market behaviour require agile, creative, and innovation-driven professionals. It combines academic rigour with practical application, ensuring graduates are prepared for real-world business challenges.

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What Will You Learn?

  • The PGDEI offers an in-depth exploration of entrepreneurship, covering the full journey from idea generation to venture creation, operational management, scaling strategies, and innovation leadership. Learners study areas such as digital entrepreneurship, strategic management, SME scaling, financial literacy, research methods, and social impact innovation.
  • The programme is structured into 15 modules, including a Capstone Project that allows learners to complete a full business plan, consultancy assignment, innovation prototype, or applied research paper in their chosen industry. Each module is enriched with global and regional statistics to ensure relevance to current trends.
  • Graduates of the PGDEI are well-prepared for a wide range of career paths. Many launch their own ventures as startup founders, SME owners, digital entrepreneurs, or social innovators. Others step into corporate innovation roles as business development managers, product managers, innovation leads, strategy analysts, or change management specialists. The programme also opens opportunities in consultancy, including business advisory, venture development consulting, SME support, and entrepreneurship coaching. In the development and public sector, graduates can contribute as enterprise support officers, youth innovation programme managers, or development project coordinators. Academically, learners can progress into advanced qualifications such as an MBA, MSc in Entrepreneurship or Innovation Management, Level 7 top-up programmes, or professional leadership and business certifications.

Course Content

EIM701 – Foundations of Entrepreneurship & Enterprise Development
This module provides a deep understanding of what drives entrepreneurship and enterprise development in modern economies. Learners explore how entrepreneurs identify opportunities, evaluate risks, and build enterprises within national and global ecosystems. With Africa now recording the highest early-stage entrepreneurial activity worldwide (22%), this module helps learners understand the entrepreneurial landscape and the essential mindset required for success.

EIM702 – Innovation Management & Creativity Techniques
Learners study how creativity and innovation shape organisational success. The module introduces design thinking, creative problem-solving, and innovation frameworks used by leading global companies. Studies show that innovation-driven firms outperform non-innovative firms by up to 300% in revenue growth, highlighting the importance of creative competencies.

EIM703 – New Venture Creation & Startup Design
This module guides learners through building a new venture from idea to execution. It covers lean startup principles, MVP development, customer discovery, and practical business design. Since 42% of startups fail due to poor market fit, this module focuses heavily on early validation and prototype testing.

EIM704 – Strategic Management for Entrepreneurs
Learners examine strategic tools and approaches used to position young enterprises in competitive markets. Topics include market analysis, competitive strategy, risk assessment, and long-term value creation. Businesses with strong strategic planning improve survival rates by up to 30% over the first five years.

EIM705 – Digital Entrepreneurship & Technology Adoption
This module explores digital transformation, e-commerce, automation, artificial intelligence (AI), blockchain, and the technologies reshaping entrepreneurship. With the digital economy projected to reach $20 trillion by 2030, learners gain the skills required to build digital-ready enterprises.

EIM706 – Financial Management & Entrepreneurial Accounting
Learners develop essential skills in budgeting, forecasting, break-even analysis, cash flow planning, and financial reporting. As inadequate cash flow causes more than 80% of small business failures, this module equips learners with tools to ensure financial sustainability.

EIM707 – Marketing for Entrepreneurs & Growth Hacking
This module explores digital branding, product positioning, online engagement, and low-cost growth strategies. Digital marketing generates over 122% higher ROI compared to traditional methods, making this module critical for modern entrepreneurs.

EIM708 – Business Law, Ethics & Intellectual Property
Learners examine business structures, legal compliance, governance, ethical decision-making, and intellectual property rights. IP-driven companies generate 40% more revenue than firms with no IP protections, emphasising the value of ethical and legal foundations.

EIM709 – Operations, Supply Chain & Business Process Optimization
This module discusses operational workflows, supply chain management, logistics, quality control, and efficiency optimisation. Organisations that streamline operations increase productivity by 35–40%, highlighting the importance of operational excellence.

EIM710 – Entrepreneurial Leadership & Change Management
Learners explore leadership principles tailored to entrepreneurship, including motivation, team management, communication, and leading change. Strong leadership increases organisational resilience by 45%, especially during corporate transitions or startup scaling.

EIM711 – SME Development, Scaling & Growth Strategies
This module focuses on growing small enterprises into scalable, sustainable businesses through franchising, expansion strategies, partnerships, and investment readiness. Only 10% of SMEs in Africa successfully scale, making skills in growth management essential.

EIM712 – Social Entrepreneurship & Sustainable Innovation
Learners study how businesses can create social value while remaining financially sustainable. The module covers SDGs, impact investment, community entrepreneurship, and sustainable models. Impact-driven businesses grow 15% faster and outperform traditional ventures in long-term stability.

EIM713 – Research Methods & Data Analytics for Entrepreneurs
This module covers research design, data interpretation, and analytical tools used for evidence-based decision-making. Research-driven companies are 23 times more likely to acquire customers and maintain long-term profitability.

EIM714 – Venture Financing, Angel Investing & Pitching
Learners explore the funding landscape, valuation methods, investor expectations, grant opportunities, crowdfunding, and pitch deck development. Startups with polished pitches are 2.5× more likely to receive investment.

EIM715 – Capstone Project / Research Paper / Consultancy Project
In this final module, learners complete a substantial applied project that demonstrates mastery of entrepreneurship and innovation. Options include: • A full business plan • A consultancy project • A research paper • An innovation prototype or MVP Capstone learning improves competence and applied skills by 70%, making it one of the most impactful programme components.

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